// THE WATCH

If it runs your business,
we watch it.

Not a list of features. Not a list of departments. A standing watch over the operating fabric of your company — every system, every definition, every obligation, every renewal, every access, every report. Continuously. With a partner on the other end who reads what we find and decides what to do.

04  PILLARS
12  BUSINESS FUNCTIONS
∞  THINGS ON THE WATCH
// RIGHT NOW, ACROSS EVERY COMPANY ON THE WATCH
23,847
Systems on watch
4,712,331
Definitions held current
1,294
Catches this quarter
0
Definitions out of sync >24h
UPDATED CONTINUOUSLY · ANONYMIZED · PUBLIC MIRROR OF THE CONSOLE OPEN THE LIVE STATUS PAGE →
// THE SHAPE OF THE WATCH

Four pillars. Twelve functions. One watch.

BUYERS ANYWHERE ON THE EXEC
TEAM FIND THEIR WORLD HERE
01 3 FUNCTIONS

Revenue-generating

Customer-facing functions. The story from impression to renewal.

  • Marketing Demand · brand · content
  • Sales Pipeline · deals · expansion
  • Customer Success / Support Retention · onboarding · ops
02 1 FUNCTIONS

Product & Engineering

What you build, and the system that ships it without surprise.

  • Product · Eng · Design · QA · SRE Roadmap · ship · release · operate
03 4 FUNCTIONS

Corporate / G&A

The functions that make a business legally and operationally real.

  • Finance Accounting · FP&A · treasury · tax
  • Legal Contracts · compliance · IP · privacy
  • People / HR Talent · comp · L&D · ER
  • IT & Security Identity · endpoint · infosec · apps
04 4 FUNCTIONS

Operations

Connective tissue. Cross-functional process, data, vendors, places.

  • BizOps / RevOps Definition layer · process
  • Data & Analytics Warehouse · BI · governance
  • Procurement / Vendors Sourcing · spend · renewals
  • Facilities / Workplace Real estate · access · safety
// HOW THE WATCH IS STAFFED

Code does the work. AI does the judgment.
Humans do the last five percent.

Most of what the watch does has a right answer — reconcile this account, revoke that access, flag the renewal. AI handles the cases where best practice has to flex to context. Humans only enter when there's no right answer at all. The mix is what makes the watch both vigilant and affordable.

80% CODE
Deterministic. Cheap. Sub-minute.

Reconciliations, syncs, schedule checks, policy enforcement, calendar tracking. Anything with a right answer that doesn’t change. Code is faster, cheaper, and more reliable than any human or model — so we run it there.

WHAT THIS LOOKS LIKE
  • ·GL ↔ sub-ledger reconciliation, hourly
  • ·Renewal calendar surfaced 90 days out
  • ·MFA coverage check, continuous
  • ·HRIS ↔ payroll roster diff, twice daily
15% AI
Best practice, applied to your context.

Reading the unstructured stuff: contracts, call transcripts, ticket threads, doc updates. Deciding which of three reasonable interpretations applies here. Drafting language a human will sign off on. Best practice that has to flex.

WHAT THIS LOOKS LIKE
  • ·Reading a new MSA for non-standard terms
  • ·Inferring definitions from operating-call transcripts
  • ·Drafting an access-review attestation for the GC
  • ·Classifying a drift as expected vs. anomalous
5% HUMAN
Backstop. When there’s no right answer.

A partner reviews what code and AI surfaced, decides, escalates, or rewrites the rule so the same case is automatic next time. Staffed where staffing is justified — at the end of the funnel, not the beginning.

WHAT THIS LOOKS LIKE
  • ·Calling the CFO before circulating a contested ARR figure
  • ·Deciding a custom contract is too unusual to auto-approve
  • ·Rewriting a definition with you after a strategy change
  • ·Picking up the phone when something is genuinely on fire

We sit between two industries that don't want to look like each other. SaaS observability tools are 100% code — they tell you something broke, then leave you to fix it. Managed service providers are 95% humans — expensive, slow, and inconsistent. The 80/15/5 mix is why the watch is both vigilant and affordable.

What the watch caught
in the last 24 hours.

ANONYMIZED · CATEGORICAL
NOT A FEED OF ANY ONE CUSTOMER
00:00 REV·SALES A discount above policy held at quote stage for VP review
01:07 G&A·LEG A vendor’s COI lapsed mid-engagement — renewed before the next on-site
02:14 OPS·DAT A field rename in the CRM held until reviewed; pipeline report saved
03:21 G&A·FIN A board-deck ARR figure reconciled in <15 minutes before circulation
04:28 G&A·IT A terminated employee’s SSO + badge access revoked in 11 minutes
06:35 P&E·SRE An incident MTTR creeping 2.4× over six weeks — surfaced before SLO
07:42 REV·MKT A campaign UTM gap caught before quarterly attribution closed
08:49 OPS·PROC A SaaS auto-renewal that would have over-budgeted by 22% — held
09:56 G&A·PEO A new-hire harassment training cohort missing two people — re-enrolled
10:03 OPS·BIZ Two dashboards using different definitions of "active customer" reconciled
12:10 P&E·ENG A production deploy that bypassed change advisory logged and reviewed
13:17 OPS·FAC A lease option-to-extend surfaced 91 days out
14:24 REV·CS Health-score weight edit versioned and rolled back after review
15:31 G&A·LEG A DPA lapse flagged on first invoice; renewed before the next charge
16:38 G&A·FIN A new state-tax nexus crossed and flagged before next filing
18:45 G&A·IT A privileged-access review pre-generated for the auditor
19:52 OPS·BIZ The CEO redefined "qualified pipeline" Monday; six dashboards updated by Tuesday
20:59 G&A·FIN A close-readiness check passed at 04:00 PT — books on the third
21:06 OPS·PROC Cloud spend up 31% MoM — a forgotten dev environment, decommissioned
22:13 REV·SALES Forecast roll-up vs. rep-level sum diverged by $400k — reconciled before the QBR
→ 1,247 more catches in the last 24 hours.   See the full status feed →

A partial list of what's on the watch.

ALPHABETICAL · NOT EXHAUSTIVE
SCOPE EXTENDS CONTINUOUSLY
OBSERVED · THE CODE + AI LAYER
Signals our systems read directly from yours. Continuous. Sub-minute on the things that matter.
  • ·API key rotation
  • ·ATS ↔ HRIS sync
  • ·Auto-renewal clauses in CLM
  • ·Backup job completion
  • ·Badge-access events
  • ·Billing schedule integrity
  • ·Budget owner assignment
  • ·Cash position
  • ·Change-management ticket linkage
  • ·Cloud cost anomalies
  • ·Close-calendar task status
  • ·Cost-center mappings
  • ·Custom contract terms (CLM)
  • ·DAST / SAST scan results
  • ·Data pipeline freshness
  • ·Deferred revenue schedules
  • ·Device encryption state
  • ·Discount-at-quote policy
  • ·DPA currency in CLM
  • ·Dormant account detection
  • ·Email deliverability
  • ·EDR agent health
  • ·Equity ledger reconciliation
  • ·Error-budget burn (SLOs)
  • ·Expense-policy threshold breaches
  • ·Field renames in source systems
  • ·GL ↔ sub-ledger reconciliation
  • ·HRIS ↔ payroll roster
  • ·Incident MTTR (PagerDuty)
  • ·JML workflow execution
  • ·Lease milestone dates
  • ·License utilization vs. paid seats
  • ·MDM enrollment
  • ·MFA coverage
  • ·MSA renewal windows
  • ·NetSuite ↔ Stripe reconciliation
  • ·On-call rotation coverage
  • ·Off-boarding deprovisioning
  • ·Patch currency
  • ·Pipeline-stage definition drift
  • ·Privileged access changes
  • ·Production deploy gates
  • ·Quote-to-cash config
  • ·Release-gate ticket compliance
  • ·Renewal calendar (90/60/30)
  • ·Revenue recognition rules
  • ·Roadmap commit dates
  • ·Schema changes (warehouse)
  • ·Service-account ownership
  • ·SLA breach paging
  • ·SOC 2 control evidence collection
  • ·SSO enforcement coverage
  • ·Sub-processor list currency
  • ·Tax filings calendar
  • ·UTM hygiene (campaigns)
  • ·Vendor master completeness
  • ·Visitor management logs
TRACKED · THE HUMAN DISCIPLINE LAYER
We can't read these from a system, so we keep them on the calendar and chase them. Same outcome — nothing falls through.
  • ○FP&A model reviews
  • ○BCP / DR drills
  • ○Open-source license audits
  • ○Board-deck metric sign-offs
  • ○Privileged access reviews (quarterly)
  • ○Comp committee approvals
  • ○Litigation hold attestations
  • ○Workplace COI renewals
  • ○Tax nexus assessments
  • ○Definition-layer change reviews

The lists above are what we watch most often. The actual scope is whatever runs your business — we extend the watch to cover what you tell us matters, and surface things you didn't know to ask about.

Don't see something? The right question isn't "is it on your list?" — it's "does it run any part of how the company operates?" If yes, it's on the watch — either as an observed signal or as a tracked obligation.

// SEE THE WATCH IN OPERATION
Status

Live state of the watch right now. Public mirror of our console.

Open status →
Field reports

What the watch caught — full anonymized incident write-ups.

Read field reports →
How we start

The first 30 days. Sign on a Tuesday. First brief on Monday.

See onboarding →
// FROM HERE
Tell us what your company runs on.
We'll tell you, in writing, what we'd watch and how.
Talk to a partner → Read a field report